Flannel Fortress Video

I just finished watching a four minute video titled "Flannel Fortress" which tells the story of Augsburg Publishing House. Beth Lewis sent me the link and asked that we share it. This is an engaging video, and I recommend playing it for your confirmation class, your adult Bible study groups, and Sunday morning if you use video projection.
Beth's letter tells the story of how it was created.
Enjoy,
Greg


Dear Friends:

What in the world is a “Flannel Fortress?”

It's a fun new video created to explain who Augsburg Fortress, sparkhouse and Fortress Press are to customers, prospective writers, prospective employees, and anyone else who wants to know!

A few months ago, my brother, who works as a sales manager for McGraw Hill (publishing runs in our blood...we have two cousins who work for MH, too!) sent me a link to a video that their corporate communications folks had put together talking about their sense of "mission" (I'm not sure that they exactly used that word, but that was the sense) as publishers....not just a Fortune 500 profit-oriented company. While the talking heads were a bit dull, the idea was interesting to me.

So, I sent it to our in-house video team. I said something like, "could we do something like this but not boring, talking corporate heads? And, without spending much money?" (tall order!) But, of course....they came through! They proceeded to interview a whole bunch of AF colleagues to ask about our reasons for working here, our sense of call, what Augsburg Fortress and Fortress Press and sparkhouse stand for, etc. Then, they went to work. They came up with the idea to play with a "flannel board" much like many of us used in the "pre-PowerPoint and video" days of Sunday School and to have some fun while getting across the sense of call that we feel for our work.

So, here it is ! Enjoy! Feel free to share it with friends, family, customers, and random strangers you meet along the way, post it, etc.

Blessings,
Beth